Calmdemics
With spread of coronavirus (COVID-19) is spreading across the globe, all important social, entertainment and sports events have been canceled. Everyone is worried and uncertain about the situation. With no social interactions, working from home and being worried about your family members can definitely affect everyone negatively.
Tools
Google Analytics, Google Survey, Figma, Tableau
Design Team
Richa Kulkarni, Aimen Awan, Shraddha Shree
Timleline
Jan 2020 - May 2020
Design Process
User Research
Research Questions
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What are the basic reasons behind the panic surrounding COVID-19?
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What emotional comfort people are looking for?
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What are the dominating emotions?
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What are people looking for and what they need in this situation?
Survey Overview
We designed a survey to understand how people are feeling during these extraordinary circumstances. An overwhelmingly good number of responses for our survey around the world. People from different ages and working in different industries participated in our survey.
Emotion Analysis
Similar concerns and feeling were being observed through out the world. This uncertain situation increasing the rate of anxiety and their worry for their loved ones. Quarantine / social distancing had caused to develop more negative emotions as per the survey analysis.
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User Interviews
Getting in-depth knowledge of ways of humans expressing their emotions during this pandemic period and their way of dealing with the situation and empathize about the same.
Insights
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All participants had similar feelings of being disturbed, anxious and worried about future.
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Trouble with focus and concentration
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Staying up with current affairs is good but it can also cause some unnecessary stress & anxiety
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If the situation is going to stay the same for a long period of time, people worry that they can suffer with serious mental health issue.
Participant 1
Copywriter
WFH
Observing social distancing
49 years old
New York City
Participant 2
Student
Online Classes
20 years old
Finland
Participant 3
Working Mom
WFH
Observing social distancing
20 years old
Finland
Persona
Personas are creating synthesizing the Survey and Interview process. Emotions, Pain Points and Daily Activities are consider to ideate solutions for the challenge.
Journey Map
User process is created by analyzing Interviews and understand user daily pattern.
Brainstorming and Ideation
Inspiration
Brainstorming
Features
Emotions Tracker
Users can add their emotions daily and the application will keep a track of their emotions.
Fun Positive Activities
On the basis of the users’ emotions, the application will suggest breathing or fun exercises.
Emotions Tracker
Users can add their emotions daily and the application will keep a track of their emotions.
User Flow
Wireframing
Emotion Pattern Recognizer
The pattern recognizer will help us understand if the user has logged in their emotion and which user needs help the most.
Emotions Tracker
From the survey we synthesized the emotions are feeling currently and incorporated them in our product.
Fun Positive Activities
From the competitive analysis and user research we found what activities have an impact on emotions and engage users.
Happy News of the Day
With the current situation, all the media platforms are filled up with information that increases anxiety or stress. By giving an uplifting news we just want to put a smile on your face !
Emotion Pattern Recognizer
The pattern recognizer will help understand and we can suggest them to interact with a professional.
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Future Takeaway
Understanding the emotions and providing positive news is the main focus of the project. In future, it would be interesting to incorporate facial recognition to understand true emotions of a user. Hence, I would like to understand the technology behind facial recognition for the better results for the product as well as the user.
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