Style Set
StyleSet is an AR driven online shopping experience, this app offers users a chance to visually try any garment before making a purchase. Additionally, receive fashion suggestions fitting to your personal style, and find a variety of brands on one platform.
Tools
Google Analytics, Google Survey, Figma,
Timleline
Oct 2019 - Dec 2019
Process
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Understanding
User
Understanding
Competitions
Ideate
Solutions
User
Testing
Responsive
Prototype
Business
Analysis
User Research
A google forms based user survey was conducted to understand the need and use of a retail app and following were the results
78 %
Below age 25
63 %
Trust AI fashion recommendation
72 %
Trust AR driven App for shopping
Social Media
The most used source for fashion inspiration
Journey Map
A journey map was created taking into consideration the pain points, process and emotional impact on the user through their e-commerce journey.
User Problems
"Its difficult to choose a size online because various brands have various measurement charts. "
"I don't know how the outfit will look on you until its arrive."
"The returning process of items is annoying."
User Persona
A user persona is created on the basis of user research.
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Competitors
The goal of understanding competition is to explore the design space for the product by finding and understanding direct and/or indirect competitors.
Direct Competitors
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Indirect Competitors
Task Flow
Ideate Wireframes
From above all research and analysis, a wireframe was designed with following features.
1.
References for the User Interface Designs are taken from the current players of Social Media. With the use of existing knowledge there wont be any learning curve.
2.
By creating user profile, a user would get more personalized experience making it unique. It will help in creating suggestions catered according to individual choices.
3.
An AR Dressing room feature adds up to the uniqueness where the user can see the outfit on them.
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" Along with the trial I would like to see the product information as well "
User Testing Insights
" I don't want to sign up to use the app. Its annoying ! "
" It would be cool to gamify the user profile process than answer and think about it a lot"
And that results into -
1. No Sign up to experience the app !
2. User Profile more fun process!
3. Getting instruction for the perfect camera position.
4. Product information on swiping up.
5. Personalized outfit options under AR suggestions.
6. Saving up the experience by signing in.
Idea and Business SWOT analysis
SWOT Analysis was created to understand the potential future of the product with reference taken from competitive analysis.
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Future Takeaway
Enhancing the traditional experience of e-commerce work as an inspiration for this process. As currently the application of AR in social media and physical retail is trending. It made me wonder with the combination or AR and AI it will solve the user problem and create a seamless experience for them. Even though the concept of the project is futuristic, the competitive analysis made me realize the technology is on its way to create this experience for the user.
For the future I would really like to understand the technology behind AR in depth and work on more to understand the prototype level of AR based apps even more. As well as do the usability testing of the final product.
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